5 Steps for HVAC Companies to Conquer the Shoulder Season Slump
by HVAC Distributors March 29, 2024
Shoulder season, the time between peak heating and cooling demands, can bring a dip in calls for HVAC companies. But fear not! Here are 5 proactive steps you can take to keep your team busy and your business thriving:
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Maintenance Magic: Promote the importance of preventative maintenance. Offer shoulder season discounts on tune-ups, cleaning, and filter replacements. Remind customers regular maintenance extends system life, improves efficiency (saving them money!), and prevents surprise breakdowns later. Learn more about the power of maintenance agreements and download free templates.
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Upgrade Allure: Target those considering system upgrades. Shoulder season is a perfect time for replacements as wait times are lower and customers might be more receptive to special financing options or bundled installation packages.
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Indoor Air Quality Advantage: Highlight the benefits of improved indoor air quality year-round. Offer special deals on air purifiers, humidifiers, and ventilation system cleaning. This taps into a growing health concern and positions you as a resource for overall home comfort.
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Referral Rewards: Revamp your referral program. Offer increased incentives for customer referrals during the shoulder season. This leverages their positive experiences to generate new leads.
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Invest in Your Team: Use the downtime for training and certification programs. This keeps your technicians updated on the latest technologies and equips them to handle a wider range of services. Check out our Programs & Training page for a list of upcoming classes near you.
By implementing these strategies, you can transform the shoulder season from a slump into an opportunity to strengthen your brand, expand your service offerings, and keep your team busy throughout the year.